Digital Marketing Analytics: Data Measurement Tools

There are several tools that can be used to measure data in analytics. One of these data measuring tools is Google Analytics which is a very common and important tool that can be used to give detailed information about demographic data about everyone that engages with your website. Google Analytics can be used to measure the success of your marketing campaigns. This will also allow you to see what parts of the website are used and engaged with the most e.g. topics which are most liked. (9 Free Analytic Tools to Measure Your Content Effectiveness, 2021).

Another tool that can be used to measure data is Facebook Audience IQ Insights. This tool can be used for free so it provides an excellent way for companies to gather data.  This is done by separating three groups of people - these 3 groups of people are those connected in your website, those in your custom audience and those on Facebook. This will allow a company to effectively try and find more people that are more suited to the company's target audience, by using the "about me" part of Facebook to see demographics such as age and gender. (NGDATA | The Best Marketing Analytics Tools, 2021).

Another tool that can be used to measure data is Mention. Using this tool will allow a company to track a number of elements to allow a "brand to reach there full potential". This can be done using this tool through elements such as analysing your competition so that you are able to get ahead of the competition and to listen to the audience which similar to Facebook Audience IQ Insights will allow you to build upon your social media strategy by finding out what your audience's insights are about certain topics. (Monitoring and Social Media Management | Manage your Brand Online, 2021).

BIBLIOGRAPHY 

Content Marketing Institute. 2021. 9 Free Analytic Tools to Measure Your Content Effectiveness. [online] Available at: <https: contentmarketinginstitute.com="" 2015="" 03="" analytic-tools-measure-content=""> [Accessed 3 May 2021].</https:>

NGDATA. 2021. NGDATA | The Best Marketing Analytics Tools. [online] Available at: <https: www.ngdata.com="" best-marketing-analytics-tools=""> [Accessed 3 May 2021].</https:>

Mention. 2021. Monitoring and Social Media Management | Manage your Brand Online. [online] Available at: <https: mention.com="" en=""> [Accessed 3 May 2021].</https:>