Web Marketing Techniques in Digital Media


One web marketing technique that can be used in digital media is Display Media Advertising. This is where the website can use methods such as banner ads and video ads to attract the audience to click on those ads to take them to the website that is being advertised. It is essential that the ad that is being shown is close to the target audience as possible. (What Are Display Ads? The Complete Guide, 2021). 

Another web marketing technique is to ensure that you are following all laws and regulations when creating a game. This includes copyright, by ensuring that you are not disrespect the wishes of other users that hold the content of other assets and passing it off as your own. It is important to make sure that all content you use when creating a game is copyright free or is content that you have created yourself.  This will allow your game to not be given a bad reputation from other developers. 

The final web marketing technique that can be used is SEO (Search Engine Optimization). This is the process that can be used to ensure that your website can be optimized to be found by as many users as possible. (Website legal requirements: laws and regulations in the UK (2018), 2021).  

BIBLIOGRAPHY

Acquisio Blog. 2021. What Are Display Ads? The Complete Guide. [online] Available at: <https: www.acquisio.com="" blog="" agency="" what-are-display-ads-5-steps-to-effective-visual-advertising=""> [Accessed 16 March 2021].</https:>

Hallam. 2021. Website legal requirements: laws and regulations in the UK (2018). [online] Available at: <https: www.hallaminternet.com="" internet-marketing-and-the-law-legal-issues-affecting-you-and-your-website=""> [Accessed 18 March 2021].</https:>

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